How did the photo frame industry emerge?
The traditional photo frame industry is a unique industry that has gradually developed with the birth of the photography industry. To a certain extent, he belongs to the entire industry chain of the photography industry, and like the printing industry, it exists and develops as a subsidiary industry of the photography industry. However, with the development requirements of the industry itself and the grasp of market demand by many companies, photo frame products began to take a diversified and refined route, gradually getting rid of the status of accessories, and began to develop in the direction of craft gifts. With the vigorous development of domestic wedding photo studios and the huge business opportunities in the wedding industry, the gradual transformation of the photo frame industry has been accelerated.
The continuous pursuit of product design by photo frame companies and the consideration of the demand for photo frame products of photo studio customers will lead to a situation where photo frame products in the market are dominated by wooden photo frames. Wooden photo frames mainly consider product quality factors such as product design, craftsmanship, and material. On the basis of pursuing specialization in these three aspects, photo frame manufacturers should also consider the price range that their direct customers—photo studios, and final customers—general consumers can afford. How to balance product positioning and price positioning skillfully has become a severe test for photo frame companies.
The industry characteristics of the photo frame industry determine that no matter how it develops, it cannot be separated from the association with the photography industry. The differentiated products and services pursued by photo studios and the continuous increase of product added value in order to hope to win more market share goals are all related to the photo frame industry. Product requirements are closely matched. The demand-driven of these two aspects will surely make the relationship between the two closer.
With the continuous improvement of the demand for photo frame products in photo studios and the development of competition in the photo frame industry. Some enterprises that do not pay attention to product design and product manufacturing process are gradually eliminated. The products with a strong sense of design, novel and unique shapes, and mature technology are favored by studio customers. And, in the next few years, with the increasing attention of photo frame companies to their product design and craftsmanship. The segmentation of the photo frame market for different styles and crafts will be more complete, and each style will generate representative companies to guide the development trend of design styles. To a certain extent, this will prompt the photo frame industry to enter a prosperous stage.